Arms Race Continues To Push College Football Prices Higher

A Saturday at Jordan-Hare Stadium is not cheap.
By Jay Coulter
jccoulter@gmail.com
I can still remember it like it was yesterday. My first Auburn game: October 4, 1975. Auburn vs. Virginia Tech. Ticket price: $7.00. As a student in the 80's I paid $24 for season tickets.
My how times have changed. As Auburn gets ready for another football season, you have to wonder what effect the economy will have on Auburn attendance. If season ticket sales are any indication, the answer is not much.
But there's more to it than just ticket sales.
Will fans drive from Birmingham, Mobile or even Atlanta? With gas prices still hovering near $4.00 a gallon and everything from food to tailgating supplies going up in price, you wonder whether there will be a flood of tickets available on game day.
Sure there will be a full house for LSU, Tennessee and Georgia. But what about Louisiana-Monroe, Southern Miss and Arkansas? I won't even ask the question of Tennessee-Martin.
Unfortunately, Auburn and the rest of the SEC are catching up with professional sports in how much they charge to attend games. I recently read where Auburn was second in the conference behind only Florida in what it asked fans to "donate" to the athletic department in order to be allowed to purchase season tickets. In Auburn's case we are talking about Tigers Unlimited.
Before we go any farther, let me say that I'm not bashing Auburn alone. It's a problem that permeates all of college and professional sports. Let's face it: the average family can barely afford to attend even one game a year. That means there are thousands of kids that will never get exposed to Auburn football like we did because of money.
All college programs are in an arms race. We all want the best stadium, the best locker rooms and the best practice facilities. With these amenities come the best athletes in the country. But it comes at the expense of thousands of people who know Auburn only through television.
Let's take a look at the cost of season tickets for a family of four to attend Auburn's seven home games this year. First you must make a donation of $220 per seat to sit in the end-zone or upper deck. To get better seats, you'll have to give more: either $350 for blue zone seats or $500 for orange zone seats.
But let's keep it cheap and go with the $220 per seat option. The upfront donation is $880. Then we must buy the tickets. This season they'll run you $350 per set. Add it all up and you've spent $2,280 before you hit the Auburn city limits - and that's for upper deck seats. Add in food, beer, soft drinks and a few souvenirs and suddenly you're limping back to the car with a big dent in your wallet.
College football is big time now. In many ways that's good. Instead of getting two games a week on television, we now get 15. Instead of one weekly television show, we now have hundreds.
But along the way we've lost something. For many, the days of taking their son or daughter to several games a year are gone. Even more will likely never set foot in Jordan-Hare and experience the team taking the field as the band plays or experience the sounds of an Auburn touchdown.
Who says bigger is better?
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hitting the road
I know one Tiger fan that will be driving from Arkansas… I’ll be with 3 pig fans but I’ll be in orange and blue!
by That Girl on
Aug 15, 2008 6:42 AM CDT
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Arms Race
Although this situation was bound to happen eventually, the hiring of Nick Saban at Alabama has accelerated this process. Even if Saban doesn’t work out for some reason, his successor will most certainly be paid the Big Bucks since all of the candidates will know that BAMA has the bucks. In order to remain competitive, the other schools in the conference have to ante up or risk losing their coachng staff. Several years ago, I heard a caller on talk radio speculate that eventually most of the season ticket holders will be corporations because they will be the only ones that can afford them. As much as I hate to say it, I must agree.
The good news is that unless you are deadset on purchasing season tickets, you can still attend 2 to 3 conference games during the season and leave with the shirt on your back even after haggling with the scalpers. I have a family of (3) and usually don’t spend over $50 to $60 on tickets. I also usually drop by the Alumni Tent and and feast on their goodies before the game. I would estimate that I usually don’t spend over $150 total (including a few small souveniers and round trip fuel between Mobile and Auburn) for most games.
The Tigers are also on TV more often than not and although I enjoy being on the plains, it’s also nice to sit home and see an occasional BAMA loss in conjuntion with an Auburn win.
by 83Tiger on
Aug 15, 2008 9:20 AM CDT
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The thing for me...
…..is that you just can’t beat the atmosphere! I see tailgaters down there that don’t even have tickets to the game. They watch on their flatscreen outside the camper. Tickets to EVERYTHING are out of the ceiling. $21 for my kids and me, to see Batman a few weekends ago, with no popcorn or drinks. Concert tickets are regularly over $50. I was dying to go see the Trans Siberian Orchestra on New Year’s Eve, but tickets were around $90 a piece. Auburn saved me, there, because the Peach Bowl conflicted with it.
……Another price-driving feature to Auburn games, is the price hikes at all of the gas stations on US 280, on gameday. My brother gives me a ticket, and I ride down with him and pay for gasoline and lunch. I’m thinking of getting him to ride in my car, this year. His car DRINKS gas. Sometimes I feel like getting out and pushing my car, but it does get 35 MPG on the highway. Most gas stations on the way to the game jack their price per gallon up about 50 cents. One notable exception is the Jet Pep in Childersburg, but who knows what that stuff is doing to your engine?
……One way we saved money last season was taking a picnic, and eating it on campus. Saved money, and no waiting at a packed restaurant with a harried staff on the verge of mutiny… On the other hand, we WAY overdid the liquor, and I was in danger of rolling down the stadium steps. It was an adventure making it to my seat! That, and then we watched the South Florida game. Then drove home at 2:00 AM with a hangover. I’m not sure I want to jinx the Tigers with a repeat performance…
by Acid Reign on
Aug 15, 2008 6:20 PM CDT
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Yes, please don't...
‘cuz we’re real superstitious like that…
Sneaking flasks of Bacardi into the stadium again, are we?
by War Eagle Atlanta on
Aug 16, 2008 3:38 PM CDT
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No, not Bacardi.
……Silly me, I was remembering that alcohol was illegal on campus, and forgot that coolers full of Bud Lite are sitting out at every tailgate site. So, what I did was wash four 16 oz. Gatorade bottles out, to smuggle our stuff in. “Honest, Occifer Campus Security Dudes, it’s apple-flavored Gatorade!” We ate and drank on a banister in between the band and architecture buildings, looking out over Graves amphitheater, within sight of the stadium.
…..My brother just borrowed one bottle, and he had some sort of single malt scotch in it. I had stingers mixed in mine: 11 oz. of 80 proof Paul Masson Grand Amber brandy, 5 oz. of Bols white creme de menthe. All three bottles were poured up the night before, left in the freezer all night, and carried down in a cooler. They were still ice-cold when we started. I drank all 32 ounces of mine in about 2 hours, and had at least two shots of the scotch, which my little brother was having trouble finishing. If a “drink” is considered 1.5 ounces of 80 proof booze, I had the equivalent of about 20 drinks. Lit, smashed, s__t-faced, loud, raucous, I was it! I’m sure I had dragon-breath from hell! The ramp from the concourse up out into the stadium was an adventure. The steps down to our seats were like a thrill ride/challenge. I nearly fell several times.
……Had a respectable headache the next day, and my throat was so raw I could only whisper. Worse, though, was the memory that we had totally blown a game against fracking SOUTH FLORIDA! Evidently, since I could still remember that fiasco, I didn’t have enough to drink!
by Acid Reign on
Aug 16, 2008 4:20 PM CDT
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Getting bottles in
How did you persuade the gate security to allow your Gatorade bottles inside the stadium? I tried to smuggle in water when I was doing chemo and had to keep hydrated and was made to throw the water out. Turns out they do sell water in the stadium, so it was okay.
by Blue skies on
Aug 17, 2008 10:45 AM CDT
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In my school days...
…..Ye olde pint of Bacardi fit perfectly down the front of the jeans. They weren’t finding that sucker unless they took me downtown! We don’t smuggle anything in, these days. My brother always gets searched at the gate. Usually, we load up on beer, hit every porto-let AND Parker Hall on the walk in, and drink $5 bottles of water during the game.
by Acid Reign on
Aug 17, 2008 12:12 PM CDT
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Test
Checking to see if this really works, since I’m such a nut about indented paragraphs!
by Acid Reign on
Aug 17, 2008 12:57 PM CDT
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Yes! I wonder if it will take two, back to back?
p(. Another test.
by Acid Reign on
Aug 17, 2008 12:57 PM CDT
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Rum Runner
I can’t tell you how many times I’ve folded a game program over a flask and walked right into the stadium. On the rare occasions when Barney Fife insists on a contraband serach, he fails to find it when it’s right under his nose.
I’ve also found that the darker liguors look “remarkably natural” in an iced tea bottle. ..
by 83Tiger on
Aug 18, 2008 8:44 AM CDT
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Din't mix
your dark liquors with sprite or anything light though. I made that mistake and the officer was nice enough to point it out and relieve me of my flask. I hate liquor drinks with coke, but it is the price i pay
by GumptownTiger on
Aug 18, 2008 9:48 AM CDT
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Even better
Pick up one of these bad boys,
by GumptownTiger on
Aug 18, 2008 9:51 AM CDT
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That's hysterical!
80 oz! I’d probably have to be hauled out in an ambulance! Of course, I’d imagine that bladder would get RANK, after a while. How would you wash it out? Nasty stank beer, from that point on…
by Acid Reign on
Aug 18, 2008 5:51 PM CDT
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