Happy 100th Birthday Shug!

The spirit of the greatest coach in Auburn Football history is still felt on the Plains.
Heisman, Donahue, Dye, Bowden, Tuberville ... all were successful Auburn coaches whose names invoke memories of past gridiron glories. As great as they were though, none was as great as Auburn's twenty first head coach. None gave more of their life, their fortune, and their service to Auburn University as Ralph "Shug" Jordan. He was the quintessential Auburn Man, having dedicated the bulk of his 69 years on this earth to serving Auburn. This Saturday September, 25th will be the 100th anniversary of his birth.
It is fitting that his beloved Tigers will be playing his wife Evelyn‘s former school, the University of South Carolina, on this day. It was on a basketball coaching trip to Columbia that the two met. They later married and had three children: daughters Susan and Darby and son Ralph,Jr. Coach Jordan always considered his family his greatest achievement. Today Ralph Jr., carries on the Auburn spirit of his father. Jay Coulter, Editor of Track Em Tigers said that, " Ralph Jr., is the finest ambassador that Auburn has at it's disposal."
His father Ralph Sr. grew up in Selma, the son of a railroad worker and was a multi talented athlete at Selma High. Following high school, he began a life long love affair with Auburn University. At Auburn, Shug was a star basketball player, center on the football team, and left handed pitcher for the Tigers. He lettered in all three sports. In 1932, he was voted the Most Outstanding Athlete at Auburn.
That honor is even more significant when one considers that he played with the "Phantom of Union Springs," Jimmy Hitchcock, Auburn's first All American. After graduation he was hired as head basketball coach (12 seasons), head freshman football coach, and was an assistant coach for varsity football. Some are surprised to learn that Shug was head basketball coach long before he was head football coach. He is fifth on the list for most wins at Auburn.
He only left the school two times and both of those decisions speak volumes about the kind of man that was James Ralph Jordan. The first time he volunteered to serve his country in World War II. He served in both the Pacific and European theaters and was involved in some of the fiercest battles of the war. He earned a bronze star and a purple heart for wounds received at Normandy on the D Day invasion of France.
After being discharged from the army with the rank of major, Jordan returned to coach at Auburn. It was law at the end of the war that employers had to rehire returning veterans. There were reports that this created tension with the other Auburn assistant coaches. Therefore rather than cause problems, he left for a short coaching stint in the pro's before taking the head basketball coaching job at Georgia. The move also gave him the opportunity to be on the staff of legendary football coach Wally Butts.
Jordan returned to Auburn in 1951 to take over a football program that had not had a winning season in five years. The rest of the story (as they say) is history. He was a Hall of Fame coach that took his team to 12 bowl games, produced 176 wins in 24 seasons ( making him the winningest Auburn coach in history), a National and SEC championship, a Heisman Trophy winner, an Outland Trophy winner, a slew of All Americans, was named National Coach of the Year, named SEC Coach of the Year four times, and was the first living coach to have a football stadium renamed in his honor.
Auburn Football may have had it's genesis under George Petrie, but it was under Ralph Jordan that it grew to maturity. Jordan-Hare went through three expanions during his tenure, tripling in size, increasing by over 40,000 seats. And he was the man that put Auburn on the map as a national power. Every coach after him (and rightly so) is measured by the yard stick that is Ralph "Shug "Jordan.
After stepping down as head coach, he served on the Auburn University Board of Trustees for five years before his passing on July 17, 1980. He succumbed to leukemia after having given most of his life to the University he loved.
Shug Jordan may be in heaven today, but a part of him can be felt in the buildings and grounds on the Auburn campus and in the stadium that bears his name. His competitiveness, his gentlemanly persona, his legacy, and his influence lives on in the players he coached, and in the lives he touched. Happy 100th birthday Shug!
. . . This Saturday, on his birthday, I hope his Tigers win one for "The Coach."
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You’re so right, Carl!
Coach Jordan was indeed a perfect southern gentleman … but, tough as nails when it was time to — as he used to say — “go to the whip hand.”
I know many of his ex-players and to a man — when you look at their eyes when they talk about him — you know there was something different and special about their old coach.
Outstanding … thanks ATM.
" What cha talking about Willis? " ... Who's Carl?
Thanks Xotus for the compliment. I couldn’t let the day go by without recognizing Shug. For old timers like us and even more so for the young folks who were not around during his time. I have had the pleasure of meeting several coaches over the years but I wish I could have met “The Coach.” He will always be one of my heroes.
AubTigerman
"The reason you come to Auburn is because of Auburn people.This is a special place, from the coaches all the way to the fans" - Andrew McCain OT
Here's Carl ...

The punch line: “You’re so right, Carl” came out of Coach Jordan’s unique sense of humor … and, became a “one-size-fits-all” universal retort/smackdown to be used on any bammer that needed to be kicked back under the porch. Or it was used to support anything that another Auburn person said that you agreed with. Today, there’s even an Auburn blog with that title … started by some old Auburn fart’s great-grandson, I’d bet. :-)
For more click here:
Thanks Xotus. What a cool way to start your comments and
to reminisce about one of the things you remember about Shug. I had forgotten about it, for one thing I did not always live in an area where I could get the TV show and for another, well it’s been 35 years since his show. I wish other folks would write unique things they remember like that about him. Also thanks for the link, I’m always interested in checking out anything Auburn related. Cool picture.
I will definitely be thinking about him this Saturday in Jordan-Hare as we play the Roosters.
AubTigerman
"The reason you come to Auburn is because of Auburn people.This is a special place, from the coaches all the way to the fans" - Andrew McCain OT
I'm only 35 years old.
So I don’t have any personal recollection of Coach Jordan. I’m always interested in reading anything about " the greatest coach in Auburn Football history." It really sounds like he was an unusual man. Thanks for sharing this.
by GreenvilleAUfan on Sep 22, 2010 1:38 PM CDT up reply actions
I sat in front of the TV every sunday.....
mesmerized by highlights and waiting for the Coach’s quip “you’re sooooo right caaaahl”. War Eagle Shug!
I would have gone to bammer if my grades hadn't been good enough to go to AU
Speaking of " as tough as nails "
I have seen clips of Pat Sullivan relating a story when he had called a different play than what Shug wanted and Sullivan said he got to see the other side of the coach. He said he was a gentleman but he was also tough. I think Jordan benched Sullivan after an appropriate prayer meeting on the sideline.
Yeah, Coach Jordan was tough in a way that only guys who ...
… survive (mentally & physically) something like bloody Omaha Beach are tough. Coach Jordan had everything in perspective, he knew exactly who he was, and he was quietly tough to the bone. Not scary tough but steel resolve tough. He didn’t evoke fear as much as he evoked respect and a desire in people not to let him down.
Those Pat Sullivan (best AU QB ever) years at Auburn produced some great victories and some great Shug Stories. Sullivan’s first year (1969) produced what many Auburn fans would call their favorite Shug Story … all orchestrated by one of Coach Jordan’s favorite players: Connie Frederick. Coach Jordan called him “Old Reliable.”
Long story short: Frederick, on 4th and long, on AU’s 16 yd, in the 4Q, ran out of punt formation, 84 yards untouched, in the 1969 Iron Bowl. All premeditated by “Old Reliable” himself. I mean, how great is that! AU 49 UAT 26. Book it Danno.
Frederick passed away last year, and all his old teammates were there at his wake telling Shug Stories.
Read all about it here:
http://groups.google.com/group/alt.obituaries/browse_thread/thread/ade90a3099ff7a10?pli=1
Thanks for sharing that..
Every one of Auburn’s fans should read that story.
WAR EAGLE!
Come and join me at http://trackemtigers.com
Nice article.
My husband says he believes the “Auburn family” feeling started with Coach Jordan. Also a lot of the unique "friendly " feeling that visitors receive when at Auburn is an indication that the “Southern Gentleman’s” influence is still alive. My husband and I met Shug Jordan once and we cherish that moment to this day. Thanks for remembering Coach Jordan on this special day.
Special..
Your post is one that I hope makes the trip all the way to Shug’s smiling face. Shug was a very special man to Auburn, and this is a classy article by an Auburn man.
WAR EAGLE!
Come and join me at http://trackemtigers.com
Auburn
became the first team in the country to rename their stadium after an active coach in 1973, even before the Bammers re-christened Denny Stadium.. I’d be curious what old school Tiger fans thought about that at the time.
Not to go off topic, but I don’t agree with the renaming of places constantly, especially the new hyphenated names. Granted, Jordan-Hare has always been that to me, but for the record, I was against the adding of Pat Dye Field in 2005. But then on the other hand, it’s their stadium and they can do with it what they wish. I hope CFB never goes commercial. The Yeller Wood Jordan-Hare Stadium at Pat Dye Field, anyone?
Certified Pimp and Agent Free since 2010.
by War Eagle Atlanta on Sep 22, 2010 11:17 AM CDT reply actions
When I was in school at Auburn..
…..in the 1970s, Shug used to show up and take the mike at pep rallies in Graves Amphitheater. That man had some amazing oratory abilities! The whole Band/Architecture/Graves area is still my favorite on-campus area. Sends chills down my spine just walking through!
…..What’s really amazing about Shug’s participation is that many folks felt like Shug was forced out in favor of Barfield. Shug never showed any vindictiveness, and did his dead-level best to help out where he could, even in retirement. He was taken away from us far too soon!
Really beautiful post!
Thank you for such a wonderful history. Born in 1977..it was just barely past the Shug Years…but likely why I am such an eternal optimist being born into the Barfield years.
For my son, I have started a binder of Auburn stories..many of Acid’s posts are in it, but this one will definitely be added.
Thank you again….WAR EAGLE!
by Tiger on the mountain on Sep 22, 2010 9:12 PM CDT reply actions
Thank you Tiger on the Mountain
I always appreciate the comments you post on TrackEmTigers. But these really humble me.
I really didn’t feel qualified to write about Coach Jordan. He is one of my heroes and I couldn’t let the day pass without recognizing him. To know that you will include my attempt at honoring Shug Jordan in your son’s Auburn Binder means a lot to me. War Eagle!
AubTigerman
"The reason you come to Auburn is because of Auburn people.This is a special place, from the coaches all the way to the fans" - Andrew McCain OT
Update ...
… Shug’s boys deliverd a birthday present winning the game 35 – 27. http://www.trackemtigers.com/2010/9/29/1718481/auburns-cardiac-kids
AubTigerman
"The reason you come to Auburn is because of Auburn people.This is a special place, from the coaches all the way to the fans" - Andrew McCain OT

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